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Research papers

Home shopping in the United States

Shopping in the past 150 years has moved from the town square to main street to the mall and, now, to television and computers. Unlike earlier forms of shopping at home (catalogs, direct mail)j today the process is interactive and almost...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Helen Katz
June 15, 1989
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Citation

Katz, H. (1989a, June 15). Home shopping in the United States. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/home-shopping-in-the-united-states