Resources Library by ANA

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Companies: Ipsos MRBI, Unilever

September 8, 2019

Brands whispering emotions

This breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Nihan Sahan Eren, Pelin Halacoglu

Companies: Unilever, Ipsos MRBI

September 8, 2019

Take a load off

The aim of the authors is to share a Case Study on a data informed approach to improving the commercial experience for consumers & brands.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Ashlee Gouldstone, Vicki Draper

December 12, 2018

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018

Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Company: Netquest

September 23, 2018

Retailer's panel and expert system

We show how using one expert system allows us to go further and quicker in the analysis of the enormous amount of data collected by scanner in a sample of stores. In particular the first step of our research is to be able to condense, to structure...

Catalogue: Seminar 1990: How To Cope With Data Overload

Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

June 15, 1990

Generalising a pricing effect

The purpose of this contribution to our seminar on modelling is to make two points: 1. There is usually little point in modelling something if we do not know what it is; 2. Developing the required empirically-based generalisations in marketing is...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Authors: Andrew S. C. Ehrenberg, Leonard R. England

October 26, 1987

Measurement of retail sales beyond the normal packaged grocery products

The paper describes an attempt to measure retail sales beyond the usual measurement of branded packaged groceries. It explains why the attempt should be made, especially by an independent television contractor; it examines the method used to obtain...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Hugh Johnson

June 15, 1982

Tracking the shampoo market

There are two broad approaches which a company may adopt in trying to evaluate the benefits gained from its advertising expenditure. These are either by analysis of sales or by some form of consumer research. In this paper the results obtained from...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Alan Smith

June 15, 1981

How and why people buy magazines in the Netherlands

This paper intends to give a survey of the marketing and distribution of consumer magazines in the Netherlands by the Verenigde Nederlandse Uitgeversbedrijven (United Dutch Publishing Companies). In this report a survey is given of recent research...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Huybert Boermans, Rob Van Prattenburg

November 1, 1979