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Research papers

Keep Calm and Carry On

This paper celebrates the role of insights in an organisation?s fundamental transformation, from a non-profitorganisation funded by the government, to a thriving business with a distinct voice on a globally important issue:well-being. 

Catalogue: Future-Proofing and Foresight
Authors: Arlene Galvez, Colleen Ryan
Companies: Skills Consulting Group, The Research Agency
April 14, 2022

Research papers

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019
Authors: Colleen Ryan, Jane O'Loughlin
Company: TRA
November 10, 2019

Research papers

Cracking New Zealand's growing student loan debt problem

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan...

Catalogue: Congress 2017: Visionary
Authors: Keith Taylor, Jocelyn Rout
October 31, 2017

Research papers

Redefining ethics in market research

This paper describes issues raised in a recent review of the Market Research Society of New Zealand's Code of Practice (based on the ESOMAR Code) with respect to its appropriateness for qualitative research. Qualitative researchers and social...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific
Author: Ann Holway
November 1, 2000

Research papers

Getting close to the customer in the life insurance industry

This paper is about the growing marketing orientation of a certain sector of the market for personal financial services in New Zealand, the life insurance sector; and especially about the marketing orientation of a particular life insurance company....

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Emanuel Kalafatelis
February 1, 1985

Research papers

Media planning in New Zealand

Media planning in New Zealand has altered dramatically since tho McNair on-line media research system has been available. The major advantages are due to the integration of data such as audience research, marketing information and television...

Catalogue: Seminar 1984: Media Research- Does It Really Affect Media Planning?
Author: Brian J. Potter
June 15, 1984