Resources Library by ANA

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary

Authors: Caroline Iurillo, Megan Lau

Company: Microsoft

September 23, 2022

"What if" this promotion had not been run at all?

Two experiments are presented. One deals with "in shop" promotions, the other with "in home" promotions (coupon delivered at home). Both aimed at estimating to what extent promotion actually boosted the sales (thus generating a profit to be...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions

Author: Alain Kling

June 15, 1976

A seat at the table

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Rachel Katz, Jeffrey Ewald, Chris Keeling, Howard R. Moskowitz, Laurent Florès, Matthias Silcher

Company: Moskowitz Jacobs Inc.

September 14, 2003

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact

Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Companies: The Coca-Cola Company , Infotools

September 18, 2011

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations

Authors: Dave Choate, Chad R. Maxwell

October 1, 2015

The four moments of experience

Influence the return of investment through science driven packaging design.Problem: There are no clear guidelines to connect ideation and innovation, design, and evaluation when it comes to the development of product packaging.Solution: Develop a ...

Catalogue: Congress 2017: Visionary

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Luis Ariza, Rodrigo Salgado, Ana Maria Moreno

September 5, 2017

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

October 4, 2017

Applying AI to real shopper behaviour in real stores

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Simon Ford

Company: Shopper Intelligence

November 2, 2020

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018

Authors: Thomas Gruber, Bengül Robillard

Company: respondi

September 23, 2018