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Research papers
Erotic Capital as a platform for innovation and communication
Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Cinzia Paterlini, Elena Bucci
November 22, 2017
Research papers
Generate insights on how to communicate a brand new product benefit in a consumer intuitive way
Communicating new product benefits in a consumer intuitive way is a big challenge for most CPG categories. The insight generation process mostly involves complicated methodologies that make it very hard to keep consumer engagement high....
Catalogue: Global Qualitative 2017: Back to the future
Authors: Dogus Sipahioglu, Daniela Chiaravalle
November 22, 2017
Research papers
Bias: Three fingers pointing back!
This paper is a call to action to think about bias in a different way - by going back to basics. It is an outline about how to develop greater empathy from the beginning of a project to the end. Far from a touchy-feely or softâ ...
Catalogue: Global Qualitative 2017: Back to the future
Author: Katja E. Cahoon
November 10, 2017
Research papers
Helping introverts open up
This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Arfa Syed, Tooba Kamil
Company: KANTAR TNS Malaysia
November 10, 2017
Research papers
Vegetables that rock
The presentation will demonstrate from a client perspective how the shift from product to user-centricity brought about a powerful impact both on a strategic as well as human resources level. BFS, well- established company offering processed...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jeanne Carré, Emmanuelle Cousy
November 7, 2017
Research papers
MyCourt - New paradigms in shopping centers
My court: a tangible transformation from B&M to a dynamic and living space.
Catalogue: Global Qualitative 2017: Back to the future
Authors: Alisson Ãvila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão
November 7, 2017
Case studies
Digesting glocal
In the case of the present study, introducing an intercultural way of working unveiled pre-existing dynamics that reproduced the dichotomy of us versus them, notably within gender roles. For this reason, and recognising our own feminine perspective...
Catalogue: Global Qualitative 2017: Back to the future
Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, MarÃa Luz Moreno
Company: OCEANWISE
November 7, 2017
Research papers
