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Magazines

Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003
Author: ESOMAR B.V.
October 1, 2003
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Citation

B.V., E. (2003a, October 01). Research World (October 2003). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-world-october-2003-


Research papers

Editorial

What belter way to explore new marketing and market research issues such as these than to be given the opportunity to examine recent ESOMAR papers on the subject? I trust I have managed to select a number that you will find both informative and...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Richard Brookes
June 15, 2000
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Citation

Brookes, R. (2000a, June 15). Editorial. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/editorial


Magazines

Marketing and research today (November 1997)

An international jury met in Edinburgh, Scotland to select the best papers presented at ESOMAR's 50th Congress held from 7-10 September 1997. Congress focused on: 'Learning from the future: creative solutions for marketing research'.The Fernanda...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
November 1, 1997
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Citation

B.V., E. (1997a, November 01). Marketing and research today (November 1997). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-november-1997-


Magazines

Marketing and research today (February 1996)

This issue of Marketing and Research Today is devoted to a selection of papers given at the 1995 ESOMAR Congress in The Hague. Papers delivered by four invited keynote speakers are included.As usual at the ESOMAR Congress, Awards were given for the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1996
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Citation

B.V., E. (1996a, February 01). Marketing and research today (February 1996). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1996-


Research papers

La recherche media et publicitaire

I would like, in preamble, to make three remarks. Please consider my presence among you as a symbol of willingness to support and cooperate, a symbol also of the need for collaboration with specialists familiar with the problems of Advertisers. I am...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Paul de Win
June 15, 1991
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Citation

de Win, P. (1991a, June 15). La recherche media et publicitaire. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/la-recherche-media-et-publicitaire


Magazines

Marketing and research today (February 1991)

At the ESOMAR Congress in Monte Carlo the paper 'Developing a rounder tea' won the Award for thebest paper on New Product Development. The paper gives an unusually clearinsight into the way in which an aesthetic benefit can add to the...

Catalogue: Marketing and Research Today
Author: ESOMAR B.V.
February 1, 1991
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Citation

B.V., E. (1991a, February 01). Marketing and research today (February 1991). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-and-research-today-february-1991-


Research papers

Marketing research in the decade ahead

Opening speech at the 43rd ESOMAR Marketing Research Congress by Jean-Louis Laborie.

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Jean-Louis Laborie
June 15, 1990
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Citation

Laborie, J. (1990a, June 15). Marketing research in the decade ahead. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/marketing-research-in-the-decade-ahead


Research papers

The market research function in companies in the nineties

Opening speech from Jean-Louis Laborie at the 42nd ESOMAR Congress.

Catalogue: ESOMAR Congress 1989
Author: Jean-Louis Laborie
September 1, 1989
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties


Research papers
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Citation

Laborie, J. (1989a, September 01). The market research function in companies in the nineties (French). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-market-research-function-in-companies-in-the-nineties-french-