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Research papers

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers
Authors: Godehard Wakenhut, René Kaufmann
September 26, 2008
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Citation

Wakenhut and Kaufmann (2008a, September 26). Crossing the frontier. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/crossing-the-frontier