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Research papers

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers
Authors: Godehard Wakenhut, René Kaufmann
September 26, 2008
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Citation

Wakenhut and Kaufmann (2008a, September 26). Crossing the frontier. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/crossing-the-frontier


Research papers

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Sigrid Schmid, René Kaufmann
June 4, 2006
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Citation

Schmid and Kaufmann (2006a, June 04). An ethnographic approach to consumer receptivity. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/an-ethnographic-approach-to-consumer-receptivity