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Research papers
What market research can learn from Alexa & Siri
As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...
Catalogue: Asia Pacific 2019
Authors: Young Ham, Jason Dodge, Rebecca Southern
Company: Kantar
May 22, 2019
Research reports
Briefing questions
In 2012, ESOMAR published 24 Questions to Help Buyers of Social Media Research. These questions were intended to help users of social media research consider issues that might influence whether a social media listening tool was fit for the purpose of...
Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
March 1, 2018
Research reports
ESOMAR/GRBN guideline on research and data analytics with children, young people, and other vulnerable individuals
This document provides guidance to researchers on the special care required when undertaking research with children, young people, and other vulnerable individuals. Its principal focus is the ethical and legal issues involved, rather than the...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
January 1, 2018
Webinars
Celebrating failure
...what?? Celebrate getting things wrong...I don't think so!Well, let's look at this with an open mind â how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have...
Catalogue: Webinars 2017
Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra
October 17, 2017
Research reports
ESOMAR/GRBN global guideline on mobile research
This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
Research reports
ESOMAR/GRBN global guideline on mobile research (Russian)
This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
Research reports
ESOMAR/GRBN global guideline on mobile research (Spanish)
This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
Research reports
General Data Protection Regulation (GDPR) guidance note for the research sector
The EU General Data Protection Regulation (GDPR) comes into effect in all EU Member States on 25 May 2018.This Paper provides EFAMRO and ESOMAR members with a framework to assist them to: 1. Understand the basic principles of the new GDPR framework...
Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., EFAMRO B.V.
June 1, 2017
Research papers
