You searched for: "*"

The results has been filter on Authors containing Aine O'Donoghue.
ANA has found 2 results for you, in 263 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Life stage is losing its meaning

This paper looks at the changes taking place within western societal values and more specifically at the implications for brands and advertising. It is based upon exploratory qualitative research conducted in the United Kingdom and Germany in August...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Daniel Plettenberg, Jennifer Whyte, Aine O'Donoghue
March 30, 2003

Research papers

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995
Author: Aine O'Donoghue
July 1, 1995