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Research reports

Multi-disciplinary in-depth research on Ribena

This research was undertaken in order to assessconsumer properties of Ribena which could be exploitedby marketing. The 'properties' was taken to mean: 1. Motivations - overt and latent - forconsuming Ribena;2. Conscious and unconscious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1973

Research reports

Sauce mixes

Colman Foods introduced its SauceMixes (also in laminated packs) about 3 years ago and by heavy advertising have about a quarter of the market, butKnorr appears now, by advertising and promotions to befighting back. Colman Foods are now...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975


Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016

Research reports

Motivational research on Brown Bread

Consumption of brown bread has been increasing overthe last few years so that it now accounts forabout 13% of total domestic bread consumption.This report is Stage 1 Qualitative of researchdesigned to assist British Bakeries in planning forthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979

Research papers

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi
Company: Demoskopea
May 1, 1981

Research papers

Changing distribution channel relationship in the Eighties

Yugoslavia nowadays has a powerful textile and garments industry which is relatively evenly spread throughout her territory and which unites more than a hundred years of experience on the one hand, and energy and initiative of a young industry on the...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Authors: Zivorad Zlatkovic, Mile Jovic
June 4, 1986