You searched for: "*"

The results has been filter on Tags containing Impact Measurement.
ANA has found 170 results for you, in 256 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

WWW and international industrial marketing research

This paper describes the impact of the internet on international industrial research. The author discusses the different aspects of the www such as new research objectives and methods and the suitability of these future tools for international...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Stefan Binner
Company: bms marketing research + strategy
September 1, 2000

Videos

Measuring potential virality of content

This paper discusses the neurological understanding behind what makes a content click with the viewers and demonstrates how we can use new techniques such as EEG (Electroencephalogram) to measure the subconscious impact of the content on the viewers,...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Mahesh Agarwal
Company: PT. Neurosensum Technology International
September 8, 2019

Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020

Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020

Research reports

Communications testing- New label designs

The purpose of this research was to assess the present the imagery of Trex Oil vis-a-vis other competitive brands; todiscuss the differential impact of the two new labels and the extent to which these labels communicate the key elements ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 9, 1973

Magazines

Revue Française du Marketing (Décembre 2008)

Avec l'avènement du Web 2.0, chercheurs et praticiens sont unanimes pour affirmerque les études de marché on-line sont en train de connaître un profondrenouvellement tant sur le plan des outils utilisés que sur celui...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2008