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Research papers

What drives innovation?

An effort to understand innovation drivers - those factors that motivate and shape innovation efforts, and determine their success or failure - seemed to be a promising way to discover what factors make for success and failure in innovation.The...

Catalogue: Innovate 2006
Authors: Leyla Namiranian, Gwen Smith Ishmael, Renee Hopkins Callahan
Company: Decision Analyst, Inc.
May 10, 2006

Research papers

The case for in-the-box innovation

This paper describes a groundbreaking international case study proving that a much larger number of relevant, actionable, and original new product ideas can be generated by using creativity techniques that encourage 'in-the-box' thinking as opposed...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Leyla Namiranian, Gwen Smith Ishmael
Company: Decision Analyst, Inc.
February 27, 2005