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Research papers

Deeply understanding the mind to unmask the inner human

Developing successful marketing strategies requires the unmasking of the inner human using appropriate methodologies. This requires an understanding of how the mind works, how humans process information and make decisions. Many misconceptions in this...

Catalogue: Qualitative 2009: The Evolving Human
Author: Katja Bressette
November 19, 2009
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Citation

Bressette, K. (2009a, November 19). Deeply understanding the mind to unmask the inner human. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/deeply-understanding-the-mind-to-unmask-the-inner-human