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Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698


Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024
×

Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-


Videos
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Citation

Furlong, C. (2024a, August 05). FutureLens. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/future-lens


Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
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Citation

Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/revolutionising-product-testing-and-optimisation-with-artificial-intelligence


Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world


Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities