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Webinars

How to optimize and scale research operations to make winning decisions

Join this webinar for tips & tricks on integrating research processes and modern research methodologies with best-practice knowledge management capabilities.Markets keep changing, competitors multiplying, and new innovations can become...

Catalogue: Webinars 2021
Authors: Tim Burge, Erick Morales Donde
Companies: Market Logic Software, ZappiStore
October 1, 2021
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Citation

Burge and Morales Donde (2021a, October 01). How to optimize and scale research operations to make winning decisions. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/how-to-optimize-and-scale-research-operations-to-make-winning-decisions


Webinars

System 0 is the key to success with systems 1&2

In the past, implicit and explicit responses to stimuli were gauged in a testing (non-natural) environment.In the scientific community, people most often distinguish only between system1 and system2, and consequently have to put perception into...

Catalogue: Webinars 2020
Author: Jeff Ephraim Bander
Company: eye square
November 12, 2020
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Citation

Bander, J. E. (2020a, November 12). System 0 is the key to success with systems 1&2. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/system-0-is-the-key-to-success-with-systems-1-2


Research papers

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
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Citation

Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement


Research papers

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get


Videos

What you see (is NOT) what you get

The ad impact is often not obvious. Surveys provide blurry and quite contradictory answers. Behavioural tools turned out to be a godsend! By testing top brand campaigns with nonconscious research tools, we received unexpected non-trivial insights.

Catalogue: Fusion 2019
Author: Dmitry Gaiduk
Company: CoolTool Inc
November 10, 2019
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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


Videos

Driving business impact through digitization

Learn how PepsiCo developed a revolutionary new approach to pre-testing with Ada TV to unlock stronger prediction power to enable better, faster and stronger advertising development. 

Catalogue: Client Summit 2019- Autumn Edition
Authors: Kevin Evans, Laura Barber
Company: PepsiCo
October 3, 2019
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Citation

Evans and Barber (2019a, October 03). Driving business impact through digitization. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/driving-business-impact-through-digitization


Videos

Discovering new actionable insights with AI

Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool which uses AI to mine past data and pre-evaluate new creatives. The paper talks about how we can use AI...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai-10667


Research papers

Discovering new actionable insights with AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Course5's approach proposes to complement traditional ad-testing and provide insights support to the brand marketer through a simple online tool that uses AI to mine past data and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Sunita Venkataraman, Manish MIttal
Company: Course5 Intelligence
September 8, 2019
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Citation

Venkataraman and MIttal (2019a, September 08). Discovering new actionable insights with AI. ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/discovering-new-actionable-insights-with-ai


Research papers

Unspeakable truths

Ads which trigger any emotion work better than those that don't. Ads which trigger the right emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this...

Catalogue: Asia Pacific 2019
Authors: Whitney Xi, Rupam Borthakur, Mike Underhill, Bruce Bogle, Natalie Ho, Subba Kumari
Companies: VF Corporation , Kantar
May 22, 2019
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Citation

Xi et al. (2019a, May 22). Unspeakable truths . ANA - ESOMAR. Retrieved October 11, 2024, from


https://ana.esomar.org/documents/unspeakable-truths-