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Research papers

ADcom local market TV ratings

Since entering the local market ratings arena in 1996 there has been considerable interest in ADcom's set meter panel (with viewers modeled) as an alternative to the current people meter panels). ADcom has successfully used the large cable panel...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Bill Livek, Linda Baniel
June 17, 2003