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Research papers

The development of readership taste and editorial research for "Die Zeit" since 1970

The results of editorial research concerning DIE ZEIT were first presented to an ESOMAR audience in Verona, Italy in 1974. At that time, research concentrated on ZEITmagazin, which was founded in 1970 as the result of cooperative efforts between...

Catalogue: Seminar 1985: Quality In Publishing
Author: Georg Gramse
November 27, 1985
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Citation

Gramse, G. (1985a, November 27). The development of readership taste and editorial research for "Die Zeit" since 1970. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-development-of-readership-taste-and-editorial-research-for-die-zeit-since-1970


Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Georg Gramse, Jörg Laufer
November 1, 1979
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Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-


Research papers

Will retailers allocate manufacturers' budgets

The budgetary allocation of many product groups is made long before the responsible advertising managers have decided on the allocation of sales promotion and advertising expenditures. This is the case with branded articles. With such goods both...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Georg Gramse
June 14, 1978
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Citation

Gramse, G. (1978a, June 14). Will retailers allocate manufacturers' budgets . ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/will-retailers-allocate-manufacturers-budgets-


Research papers

The development of Zeit magazin guided by marketing research

The research for this colour magazine a supplement of DIE ZEIT (weekly) started in 1965/66, four years before it was launched, and the research activities are still going on. At the beginning of the planning phase prior to the development of ZEIT...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Georg Gramse
June 15, 1974
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Citation

Gramse, G. (1974a, June 15). The development of Zeit magazin guided by marketing research. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/the-development-of-zeit-magazin-guided-by-marketing-research