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Research papers

Consumer behaviour of young people

During the last years the interest in young people's consumer behaviour has greatly increased. Young people as almost emancipated partners in the process of purchase decision are supposed to be educated in order to become consumers like adults. They...

Catalogue: Seminar 1980: Children And Young People
Author: Liselotte Fessel
Company: GfK
June 15, 1980
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Citation

Fessel, L. (1980a, June 15). Consumer behaviour of young people. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/consumer-behaviour-of-young-people