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Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016

Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016

Videos

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Kristin Hickey, Hetta Bramley, Vangelis Skouras
June 15, 2015