You searched for: "*"

The results has been filter on Authors containing Vera Aldrighi.
ANA has found 2 results for you, in 142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Different customer strategies to face the powers of banks

This paper focuses on a study commissioned by ISanespa a large public bank in Brazil concerning bank customer habits and motivations in which psychographic segmentation techniques were used. In an attempt to identify consumer segments with...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Vera Aldrighi
June 15, 1999
×

Citation

Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks. ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks


Research papers

Different customer strategies to face the powers of banks (Spanish)

This paper focuses on a study commissioned by ISanespa a large public bank in Brazil concerning bank customer habits and motivations in which psychographic segmentation techniques were used. In an attempt to identify consumer segments with...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: Vera Aldrighi
June 15, 1999
×

Citation

Aldrighi, V. (1999a, June 15). Different customer strategies to face the powers of banks (Spanish). ANA - ESOMAR. Retrieved December 01, 2023, from


https://ana.esomar.org/documents/different-customer-strategies-to-face-the-powers-of-banks-spanish-