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Research reports

Report on qualitative research on Silvikrin advertising

It is planned to relaunch Silvikrin shampoo andhairspray in January 1973 on a conditioning platformas new Silvik reconditioning shampoo and hairspray.It is also planned to establish a common Silvikrinhaircare range identity. The objectives of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Report on qualitative research on Silvikrin advertising. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-silvikrin-advertising


Research reports

Qualitative research on Aquafresh commercials

The objectives of the research reported here were:1. To check that the untested Aquafreshcommercials communicate breath freshnessand cleanness and are on strategy; 2. To assess whether the increased personalelement affects, either positively...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 18, 1973
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Citation

, C. (1973a, August 18). Qualitative research on Aquafresh commercials. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-aquafresh-commercials


Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
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Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research on Dry-Baby Liners

Johnson & Johnson have developed a new one-waynappy liner - Dri Baby Liner.The objectives of the research reported here wereto examine the communication of the Dri-Baby Linerfrom a new pack design for the product. About this collection:Peter...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1973
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Citation

, C. (1973a, January 12). Qualitative research on Dry-Baby Liners. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-dry-baby-liners


Research reports

Research summary of results on 'Sea Cruise' and 'Party' television commercials

Collet, Dickinson, and Pearce has produced two commercialsfor Harveys Bristol Cream which we retransmitted duringthe 1972 Christmas period.The objectives of the research reported here were to examine'Sea Cruise' and 'Party' in order to determine how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Research summary of results on 'Sea Cruise' and 'Party' television commercials. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/research-summary-of-results-on-sea-cruise-and-party-television-commercials


Research reports

Qualitative research on Mosaic and R.S.V.P. tv commercials

The prime objectives of the research were:1. To determine the ability of 1971commercials for R.S.V.P. and Mosaicto communicate the creative strategy; 2. To establish whether the commercialshave any negative or confusing elements; 3. To check the 1971...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 21, 1972
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Citation

, C. (1972a, March 21). Qualitative research on Mosaic and R.S.V.P. tv commercials. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-mosaic-and-r-s-v-p-tv-commercials


Research papers

The importance of market segmentation in market research

The aim of market research is to classify the individuals into as homogeneous groups as possible according to their common features in the social structure and according to their consumer orientation and to find out the formation and workings of...

Catalogue: The European Marketing Research Review 1970
Author: Marie Strnadova
June 15, 1970
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Citation

Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research


Research papers

Problems in communicating the results of market segmentation studies

Segmented marketing is likely to replace traditional mass marketing techniques in many product fields in the future. This development will involve market researchers more frequently in what are usually described as market segmentation studies. Yet...

Catalogue: ESOMAR Congress 1968
Authors: Jacqueline Twigg, Alan Wolfe
Company: Ogilvy
June 15, 1968
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Citation

Twigg and Wolfe (1968a, June 15). Problems in communicating the results of market segmentation studies. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/problems-in-communicating-the-results-of-market-segmentation-studies