Resources Library by ANA

Beyond demographics

The South African market research industry has been strongly influenced by its segregationist past, and Qualitative research is no exception. Political and geographical isolation of the country, and of the research industry, has resulted in little...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Author: Christiane von Ulmenstein

December 1, 1995

Positioning one thousand brands in their respective markets

The Market Radar is a new and efficient way to link market research with marketing. It answers a key question in research: Who is the buyer? By doing that it demonstrates the position of a brand or service and allows for efficient marketing planning....

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Werner Wyss

Company: DemoSCOPE

September 1, 1994

Understanding the new generation

The central tenet of this paper is to go beyond standard demographics and look in detail at one specific demographic group: Young people aged 13-25 in Saudi Arabia. 3845 young people were interviewed across the Kingdom. The overall objective was to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Author: Anne Sayers

June 15, 1992

The new rich

In a period of rapid and dynamic change in Japan, an understanding of Changing Values and Lifestyles provide strategic advantage to the today's marketer by providing an opportunity to observe emerging needs and desires among various psychographic...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Robert J. Wilk

June 15, 1990

Typology versus segmentation

Recently psychographic characteristics have become en vogue to typify and to describe groups of people. How fruitful are these psychographic variables, these personal values and value-systems to describe people and to explain behavioural differences...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?

Authors: Theo M. M. Verhallen, Anthonie G. L. V. van Onzenoort, John Barzilay

Company: Unilever

June 15, 1989

Consumer typology in Saudi Arabia

The housewife in Saudi Arabia is an important consumer most notably because of the introduction within the last year of broad scale advertising on the national TV networks. This paper examines the beliefs, attitudes and lifestyle of this group and...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Mike Jewell

June 15, 1987

Will the clients of different supermarkets of the retail chains be spilt into segments?

The retail trade in Finland is very much centralized; the four major chains dominate the market. Mass marketing by making use of mass media and mass bargains has been very powerful in the past few years. Segmentation of the consumers by shop chains...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Leila Lotti

June 4, 1986

Research on perceptions of quality of service among clients and branch personnel

The paper concentrates on findings and conclusions from research studies among retail bank-customer subgroups on one hand, and among personnel in SR-BANK on the other. Some service concepts will evolve, as will some possible psychographic...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Geir Sandgren

February 1, 1985

Life cycle and income segmentation

In media research we are generally concerned, either explicitly or implicitly, with measures of media audiences on the one hand and with measures related to the consumption of goods and services on the other. In a given survey it may be possible to...

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Pym Cornish

June 15, 1981