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Research papers

Computerized interviewing and fully automated registration of telephone use

The telephone division of the Netherlands P.T.T. has until recently used a revolving panel operation to register outgoing and incoming telephone calls. Write in-questionnaires were being used. They provided useful but far from perfect information....

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Koos J. G. Termorshuizen, Robbert D. W. Baden, Jan Stapel
Company: NIPO
June 15, 1985

Research papers

A research design to predict telephone usage among Bell System business customers

Very few full scale marketing studies have been made of the purchasing behaviour of the total business market because of its diversity and complexity. The Bell System furnishes telecommunications services to the entire gamut of business enterprises,...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Authors: Henry Assael, R. B. Ellis
January 1, 1973

Research papers

The use of the telephone in industrial market research

The telephone as a mean of conducting market research is of course not new. For many years it has been used when approaching consumers, or radio listeners, or television viewers, and these respondents have accepted the telephone voice asking...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Max K. Adler
June 15, 1963