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Research papers

Family matters

The paper examines the attraction of television for viewers. Extensive qualitative research and close analysis of television viewing records highlight an important feature of television viewing behaviour: watching television with others.Family...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Nelly Kalfs, Paul van Niekerk, Alfred E. Bronner
June 23, 2005

Research papers

The Dutch media experience and values study

As in many countries advertisers in The Netherlands have come to realise that reach figures and ratings are only half of the story. This paper describes a study concentrating on how customers experience the media. A total of 1 077 individuals...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1999

Research papers

Door-to-door advertising

Marketing tries to influence the consumer choice process and uses communication as one of its tools. Communication implies messages and media. Concerning media, in the past most attention was given to television and print. But, considering...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Cees van Rooy, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1994

Research papers

Domain specific market segmentation

Market segmentation can be considered as one of the most fundamental concepts of modem marketing. If you're not thinking segments, you're not thinking marketing. The selection of a basis for segmentation is required. In the sixties and seventies,...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Hans Elzinga, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
September 1, 1992

Research papers

The end of fusion fear?

One of the new developments in the field of market research during the last decade is the construction of fusion techniques. We developed a procedure called VENUS. This method was applied in the Netherlands several times, and a cumulation of...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Alfred E. Bronner
September 1, 1990

Research papers

Potential effects of single-source research automation on future brand marketing and advertising research

This work has been undertaken to evaluate the desireability of single- source. In doing so a distinction has been made between:(a) single-source used for target marketing on the basis of data collection techniques(b) single-source used in adlab...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Robert van Gestel, Bill Blyth, Alfred E. Bronner, Maarten Hartsuiker, Dick Valstar
June 15, 1988

Research papers

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1986

Research papers

Computer assisted decision making

In this paper we focus on a new research tool, that has become feasible due to the availability of interactive computer programs. We deal with the theoretical background, experimental development and applications of a program for computer assisted...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession
Authors: Robert De Hoog, Alfred E. Bronner
June 15, 1984

Research papers

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman
Company: Veldkamp Marktonderzoek
August 1, 1981