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Videos

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition
Author: Namita Mediratta
Company: Unilever
October 3, 2019
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Citation

Mediratta, N. (2019a, October 03). Content rockstars. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/content-rockstars


Research papers

Micro-moments that matter: How to effectively target Chinese travellers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}An obsession to use digital often obscures the true purpose of marketing, In this...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emma Donnellan, Komal Roy, Yuan Liu
Company: Kantar
September 8, 2019
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Citation

Donnellan, Roy and Liu (2019a, September 08). Micro-moments that matter: How to effectively target Chinese travellers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/micro-moments-that-matter-how-to-effectively-target-chinese-travellers


Research papers

Optimising ROI on social media

Up to 85% of brand generated social media posts are wasted. With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a...

Catalogue: Asia Pacific 2019
Author: Colin Ingram
Company: Kantar
May 22, 2019
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Citation

Ingram, C. (2019a, May 22). Optimising ROI on social media. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/optimising-roi-on-social-media


Videos

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Author: Reid Searls
Company: NAILBITER Inc.
April 9, 2019
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Citation

Searls, R. (2019a, April 09). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-video


Videos

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019
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Citation

Daier and Azevedo (2019a, April 08). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing-9536


Research papers

Has Amazon met its match?

Every single day, millions more people will decide to shop online for an FMCG category for the very first time. This is a pivotal moment for brands. It is a moment when a consumer is highly likely to change from their typical brands, and etailers...

Catalogue: Latin America 2019
Authors: Amishi Takalkar, Luke Orphanides
Company: NAILBITER Inc.
April 7, 2019
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Citation

Takalkar and Orphanides (2019a, April 07). Has Amazon met its match?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/has-amazon-met-its-match-


Research papers

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo, Emiliano Mosca, Liliana Antunes
Companies: Facebook, Kantar
April 7, 2019
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Citation

Daier, Azevedo, Mosca and Antunes (2019a, April 07). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing


Videos

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
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Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers-


Research papers

True ROI of influencers

In this research we focused on conversion which is the most immediate KPI: Does a sponsored vid edited by an influencer, engender more traffic (more impression) on the (sponsoring) brand website? Does it have an impact (immediate or not) on the...

Catalogue: Congress 2018
Authors: Thomas Gruber, Bengül Robillard
Company: respondi
September 23, 2018
×

Citation

Gruber and Robillard (2018a, September 23). True ROI of influencers . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/true-roi-of-influencers--9423