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This paper discusses a large research project conducted to investigate factors impacting on the relationship between banks and their business clients in Australia. A survey was conducted during February - March 1999 with 276 executives and financial...
The focus in this paper is a discussion of the effects that can be achieved from marketing research if an appropriate interactive marketing decision making model in personal computer spreadsheets is developed. The paper is divided into two parts. The...
Rexha and Frost (1992a, June 15). The use of PC spreadsheet models in bridging the gap between decision making and marketing research in industrial product concept testing. ANA - ESOMAR. Retrieved December 09, 2023, from