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Research papers

Automation and the quality of services

In the eighties banks are confronted with recession; some bankers believe that automation is the answer to this problem. We think that both automation and personal service are necessary to yield a perceived high quality of financial services. After...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Philip P. Todd
February 1, 1985

Research papers

The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Philip P. Todd
June 15, 1982

Research papers

Psychographics and retail banking

Amsterdam-Rotterdam Bank,N.V. (Amro Bank), one of the leading retail banks in the Netherlands, in 1975 faced the problem of how to re-segment the national market for personal savings and checking accounts. We felt that this market could be segmented...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Philip P. Todd
September 1, 1978