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Research papers

Excitement drives successful innovation in Asian markets!

The road to innovation is littered with failures. In reality, picking obvious winners isn't hard. Unfortunately, throwing away more genuinely innovative ideas is easy too! Research, in its drive to minimise risk, often fails to spot ideas which could...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Luc Rens, Gilbert K.W. Lee, Jeremy Lau, Rosalynn Tang
April 7, 2009

Research papers

Lipstick on a pig

This paper will argue that Qualitative research and Japan don't mix. That what goes by the name of qualitative research in Japan is, in many cases, something very different; a beast that has - in evolving to fit Japanese cultural assumptions,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: James Parsons
Company: Flamingo
April 7, 2009

Research papers

The evolving role of in-house market research professionals

This paper intends to examine the role of today's in-house market research professionals within business organizations. Specifically, it will focus on:-how the in-house researchers' role have evolved in the past decade, -what are their...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Andy Kung, Grace Tse
April 7, 2009

Research papers

The global consumers' view on corporate responsibility

Globally, Corporate Responsibility is an area of growing importance: socially, economically and politically. Yet consumers are ill-informed about the activities of companies they purchase from every day. In an effort to understand how mainstream...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Lutfee Huang, Nicola Lindsey
Company: WisdomAsia Marketing and Research Consulting
April 7, 2009

Research papers

Building youth brands in a youthful country

India today is a youthful country and all brands are trying to be young. In a context where 24 -45 years old are being targeted as youth, building brands for the real youth (15-24 years) needs a new framework. It needs research that can experience...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Dheeraj Sinha
Company: Bates CHI & Partners
April 7, 2009