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Research papers

Application of a general model in multi-national marketing planning

The model has behaved well in forecasting total sales in the different countries, and it is noteworthy that it has predicted extremely different sales developments in different countries. Moreover, it will be discussed how its application has...

Catalogue: Seminar 1971: Multi-Country Research
Authors: Oluf T. Damm, Flemming Hansen
June 15, 1971
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Citation

Damm and Hansen (1971a, June 15). Application of a general model in multi-national marketing planning. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/application-of-a-general-model-in-multi-national-marketing-planning