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Videos

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019

Research papers

Future-proof data quality using AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019

Videos

How to catch liars before they lie

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Would you be curious to learn how memes dramatically improve the survey data quality? Our research on the use of memes in surveys to improve respondent honesty, to encourage more...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Kristen Ball
Company: Kantar
September 8, 2019

Videos

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018

Research papers

The future of market and social research is qualitative

This is the story of a collaboration of ESOMAR Foundation/Paragon Partnership, BBC Media, Big Sofa, and experienced qualitative researchers from all over the world, coming together to solve an important industry issue - the quality of qualitative...

Catalogue: Congress 2018
Authors: Phyllis MacFarlane, Sonia Whitehead
Company: GfK
September 23, 2018

Videos

Government regulation and election embargoes can threaten poll quality

Find out where government limits on polling threaten researchers ability to do their jobs from the latest global study.

Catalogue: Congress 2018
Author: Kathleen Frankovic
September 23, 2018

Research reports

Use of secondary data in market, opinion, and social research and data analytics

This paper reviews the key ethical, legal, technical and data quality challenges researchers face when working with these new data sources. Its goal is to start a conversation among researchers aimed at clarifying their responsibilities to those...

Catalogue: ESOMAR Codes And Guidelines
Authors: Reg Baker, Norbert Wirth
February 25, 2018

Webinars

Identifying fraudulent research participants in online surveys

With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of...

Catalogue: Webinars 2017
Authors: Leila Arroum, Adrian Becker
Company: Research Now SSI
December 28, 2017

Videos

Slice it, dice it, and stitch it back together- An Asia perspective

Strategies on how to best balance expanding survey length with the need for concise, relevant and engaging surveys is explored in this paper. Innovative ways to shorten survey length without compromising the amount of business decisions that can be...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Avik Halder, Elizabeth May, Harvir S. Bansal
December 4, 2017