Resources Library by ANA

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

Youth mobile world!

New media have been widely credited with providing a forum for young people to voice their opinions. To understand why the new media are such a powerful draw, we conducted a mixed-method study among youth in seven media markets. The methodology was...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Anastasia Mirzoyants, Aneta Guenova

Company: InterMedia Survey Institute

June 23, 2013

Social media experiences

Social networks are more than a trendy feature or a passing phenomenon but may well change human experience in all respects. How social networks are changing the relationship between brands and consumers, and how prepared brands are to face the...

Catalogue: Latin America 2012: Uncovering Opportunities

Authors: Andres Lopez, Luis Miguel Quijada

Company: KANTAR TNS Malaysia

May 3, 2012

The karmic circle

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity

Authors: Kalyan Karmakar, Prakash Dadlani, Ira Jhangiani

Company: KANTAR TNS Malaysia

March 20, 2011

The threat of disintermediation to 'traditional' research

Market research is at risk of becoming irrelevant. The professional discipline is at a crossroads during a turbulent, global economic shift. This is adding extreme pressure for market research to prove its worth. Marketing also is evolving and the...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Shoko Masuda, Robert Adams

April 20, 2010

Shedding light on the digital grey areas of teen dating violence

This presentation comprises a case study of the usage of Web 2.0 technology channels to conduct marketing research to guide creation of a public service campaign directed at teens in the United States. Three years of qualitative research informed...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Benjamin Smithee, Abby Leafe, Judith Oppenheim

November 19, 2009

Real insights

What kind of research is suitable for collecting real insights about media usage in the changing media world? The 'Day in the Life' approach is helpful to track communication behaviour in the daily life of media users. A consumer centric perspective...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Dirk Engel

June 1, 2008

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008

Authors: Duncan Dodds, John Coll, Radhecka Roy

Company: Ipsos MRBI

April 9, 2008

Effectively managing the brand experience

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to non-traditional contact points such as events or...

Catalogue: Automotive 2008

Authors: Frederic Casellas, Pierre Gomy

Company: KANTAR TNS Malaysia

March 3, 2008