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Research papers

Coca Cola's real-time intelligence

This paper describes Coca-Cola's Real-Time Intelligence platform, built together with the System 1 Market Research agency BrainJuicer and brand consultants Talk Inc. Through this initiative, Coca-Cola gained access to real-time insights into its...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo
Companies: The Coca-Cola Company , BrainJuicer
June 15, 2015
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Citation

Brand , Mayumi, Marcondes and Aleixo (2015a, June 15). Coca Cola's real-time intelligence. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence