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Research papers

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
April 13, 2016
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Citation

Aleixo and Rivera (2016a, April 13). Eat fresh, Latin America!. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/eat-fresh-latin-america-


Research papers

Coca Cola's real-time intelligence

This paper describes Coca-Cola's Real-Time Intelligence platform, built together with the System 1 Market Research agency BrainJuicer and brand consultants Talk Inc. Through this initiative, Coca-Cola gained access to real-time insights into its...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo
Companies: The Coca-Cola Company , BrainJuicer
June 15, 2015
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Citation

Brand , Mayumi, Marcondes and Aleixo (2015a, June 15). Coca Cola's real-time intelligence. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/coca-cola-s-real-time-intelligence


Research papers

Beyond brand tracking

Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gabriel Aleixo, Flavio Marcondes
April 4, 2014
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Citation

Aleixo and Marcondes (2014a, April 04). Beyond brand tracking. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/beyond-brand-tracking


Research papers

Brazil's middle class? Your table is ready

Brazil's middle-class population has exploded in the last decade and today nearly half of Brazil's population is classified as middle class. With wallets full, Brazilians are dining out more than ever. To understand how this growth affects the food...

Catalogue: Latin America 2012: Uncovering Opportunities
Authors: Renata Ribeiro, Gabriel Aleixo
Company: Nestlé
May 3, 2012
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Citation

Ribeiro and Aleixo (2012a, May 03). Brazil's middle class? Your table is ready. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/brazil-s-middle-class-your-table-is-ready