You searched for: "*"

The results has been filter on Companies containing BrainJuicer.
ANA has found 19 results for you, in 4654 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using faces

This presentation outlines what led to the construction of our emotional measurement technique, and the psychological theory underpinning it. It describes some important new findings for the measurement of emotion in advertising: Emotions drive...

Catalogue: Congress 2007: Excellence
Author: Orlando Wood
Company: BrainJuicer
September 19, 2007

Research papers

Digital characters

As part of the &'Me-to-We' research movement launched at Congress 2009, this paper will focus in on 'Mass Ethnography' or 'NetNography' and reveal how a revolutionary new approach can distil and bring to life the mass of readily available data on...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: John Kearon, Peter Harrison
Company: BrainJuicer
September 15, 2010

Research papers

A fresh approach to concept testing

With large companies committed to organic growth, innovation is once again central to their mission and the need for concept screening and testing greater than ever.These companies face huge budget pressures while maintaining the 'consumer's voice'...

Catalogue: Congress 2005: Making A Difference
Author: John Kearon
Company: BrainJuicer
September 21, 2005

Research papers

Getting to know Wonder Woman

How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012

Research papers

Coca Cola's real-time intelligence

This paper describes Coca-Cola's Real-Time Intelligence platform, built together with the System 1 Market Research agency BrainJuicer and brand consultants Talk Inc. Through this initiative, Coca-Cola gained access to real-time insights into its...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Cristina Brand, Carla Mayumi, Flavio Marcondes, Gabriel Aleixo
Companies: The Coca-Cola Company , BrainJuicer
June 15, 2015

Research papers

Me-to-we research

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Congress 2009: Leading The Way
Authors: Mark Earls, John Kearon
Company: BrainJuicer
September 22, 2009

Research papers

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Laurent Verard, James Kennedy
Companies: BrainJuicer, Philips International
October 29, 2009

Research papers

"Me to We Research": Digital characters

Me-to-We research challenges a central piece of market research dogma, namely, that practitioners should only ask people about their own motivations, actions and future behaviour. In 'We' research we never ask people about themselves, only what...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Mark Earls, John Kearon
Company: BrainJuicer
May 21, 2010

Research papers

Research in a world without questions

A world without questions imagines a world where directly asking questions is banned. How research is shifting from interrogation to observation is explored in this wide-ranging and entertaining, interactive presentation. Researchers are adjusting to...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Bob Pankauskas, Tom Ewing
Company: BrainJuicer
September 13, 2012