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Research papers

Dataibope

Television plays an important role in this country, as a mass communication medium, as the incidence of TV sets is around 80% of homes in Brazil, going and up to 95 % in the main urban centers. On the other hand, the distribution of wealth in Brazil...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Ana Lucia D' Imperio Lima
Company: IBOPE Inteligencia
May 5, 1991

Research papers

The three masks of Eve

The union of these two concerns: growing importance of the woman in the labour and consumption market and the discussion about the representation of the woman in advertising, has led us to prepare this paper which gathers inputs that we received from...

Catalogue: ESOMAR Congress 1988
Author: Jaime Troiano
September 1, 1988

Research papers

Country ways

The original intention of "Coisas da Roga" (Country days) was to have a better understanding of the relationship between rural people in the Brazilian state of Sao Paulo - "country folks", as- they call theirselves - and the big city consumer...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Clarice Herzog, Lea Maria Chagas Cruz
Company: Ogilvy
June 15, 1985