Resources Library by ANA

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019

Authors: Carolina Porcari, Sabrina Scolnic

Companies: Compañia de Negocios Moiguer, The Coca-Cola Company

April 8, 2019

The challenge of a global brand in unstable times

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019

Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic

Companies: Compañia de Negocios Moiguer, The Coca-Cola Company

April 7, 2019

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Albrecht Kúfner, Greta Baisch

November 14, 2017

What you need to know about conducting research in the Middle East

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....

Catalogue: Webinars 2017

Author: Nader Kobeissi

Company: Toluna

November 7, 2017

UMOJA

A story of how dreaming big is helping connect Diageo to the lives and rituals of consumers across five African markets. Demonstrating how innovative mobile qual is helping Diageo teams make better business decisions routed in local culture.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gavin Holt, Paul Robert Thomas

January 11, 2017

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia Chárraga

September 22, 2016

Best practices for conducting international research

You will learn about important aspects like:-How to adapt sampling practices to international research-How to locally adjust the questionnaire design-Understanding cross cultural scaling-The importance of understanding the local culture and its...

Catalogue: Webinars 2016

Authors: Rosie Ayoub, Michael Petri

June 15, 2016

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW

Authors: Adelina Vaca, Leticia Chárraga

June 15, 2016

Leveraging qualitative for indigenous innovations

Global Corporates have strong innovation protocols around quantitative product testing but most typically do not mandate qualitative work.During this presentation we will talk about how to innovate on local, regional indigenous codes and adapt them...

Catalogue: Congress 2015: Revelations

Authors: Ruchira Jain, Shivkumar Raman, Irene Joshy

Company: KANTAR TNS Malaysia

October 1, 2015