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Videos

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
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Citation

Bretcha and Wheatley (2017a, June 15). Is shopping cultured?. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/is-shopping-cultured--10752


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-


Research papers

Getting the full picture

This paper delves into the analysis of the different online behaviour among one of the most requested targets in marketing research- pregnant women and recent mothers, with kinds under four years old. By tracking the devices they use to access the...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mauro Fusco, Pepe Tomás, Carlos Ochoa, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Fusco, Tomás, Ochoa and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture-8454


Videos

Closing and Award ceremony

Closing speech and award ceremony for the best paper and the best presentation of LATAM 2015 by Finn Raben, ESOMAR Director Generaland Joaquim Bretcha, ESOMAR Council.

Catalogue: Latin America 2015: Carnival of Insights
Authors: Finn Raben, Joaquim Bretcha
June 15, 2015
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Citation

Raben and Bretcha (2015a, June 15). Closing and Award ceremony . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/closing-and-award-ceremony-


Videos

Getting the full picture

Motherhood is a turning point in women's life where almost all their habits change. A perfect understanding of these changes is a challenge for consumer goods companies and researchers, to better define marketing strategies. Behavioral online...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Carlos Ochoa, Mauro Fusco, Pepe Tomás, Joaquim Bretcha
Companies: Netquest, KANTAR TNS Malaysia
June 15, 2015
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Citation

Ochoa, Fusco, Tomás and Bretcha (2015a, June 15). Getting the full picture. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/getting-the-full-picture


Webinars

Application of passive online data

This webinar examines the breath of data that can be derived from an online panel, with a particular focus on extracting value from passive data.The skill of the online data practitioner is in developing a sense of when to ask and when to observe....

Catalogue: Webinars 2015
Authors: Pepe Tomás, Joaquim Bretcha
Company: Netquest
June 15, 2015
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Citation

Tomás and Bretcha (2015a, June 15). Application of passive online data. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/application-of-passive-online-data