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Data privacy matters: The digital landscape in Latin America & latest updates

The first part of this session will focus on Data Privacy Updates in the region, why is this so important right now and how ESOMAR can help you! Get ready for a bulk of great tips and practical recommendations from our Government Affairs &...

Catalogue: ESOMAR TV: Latin America at Home
Authors: Kim Smouter-Umans, Bianca Marcu
April 23, 2020


Research World (February 2007)

Research - more than any other discipline - provides objective insight into the domain-specific dynamics of business, that it reduces uncertainty, helps to solve marketing problems, and makes a contribution to improving effectiveness and performance....

Catalogue: Research World 2007
Author: ESOMAR B.V.
February 1, 2007


Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006
Author: ESOMAR B.V.
December 1, 2006


Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003
Author: ESOMAR B.V.
October 1, 2003

Research papers

Certainty in a virtual world- Dream o reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation. They were also working on early versions of...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Author: Richard Foan
June 1, 2001

Research papers

Accountability for actioning results

The author’s main proposition is that market research is of limited value unless steps are taken to develop the market research remit, client side. This should embrace joint accountability for post survey analysis work in addition to primary...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Mark D. Bullard
September 1, 1994

Research papers

Radio audiences

This paper sets out to: Compare the published radio audience figures for a wide range of countries in Western Europe, as generated by their national audience measurement systems. Look for any systematic differences in the figures being reported by...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Peter Menneer
Company: British Broadcasting Corporation (BBC)
June 15, 1994

Research papers

Media research

Generally speaking, advertisers are not very interested in media research as such. Of late, accountability of advertising expenditures has become a key topic. The popularity of the advertising effectiveness awards is growing, but the focus of the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Marion Appel
June 15, 1994

Research papers

The challenge of continuous improvement...The integrated data source approach to market research

The paper is divided into two parts. The first part discusses the factors which will lead advertisers in general, and one advertiser specifically into complementary data sources to the traditional data banks preferred by marketers, or those preferred...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Richard S. Wilson, Roger E. Godbeer
Company: Colgate-Palmolive
May 1, 1994