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Research papers

Researching fashions and trends among young people

As market researchers who specialise in youth research, we are regularly asked by clients if there is a way of predicting future trends among young people before they become mainstream. The broad issue of researching the future in relation to...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Authors: Angela Humphries, Lili Tomlinson
June 15, 1992

Research papers

East meets West?

In this paper, we aim to answer these questions, based on our extensive experience of conducting qualitative research groups across Eastern Europe, namely in Poland, Czechoslovakia, Hungary, East Germany, Ukraine and Russia. In the first part of the...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Nicola Evans, Lili Tomlinson
June 15, 1993