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Research papers

Standing out from the crowd

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}Through this study, Viacom set out to learn the 'secret sauce' of the best festivals and to evaluate how that might be improved. This paper summarises the key findings from the study and...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Christian Kurz, Anna Noel Taylor, Ian Wright, Jo McIlvenna, Ben Allen, Kerri Fortune
Companies: Viacom International Media Networks, Tapestry
September 8, 2019

Research papers


BRAINSqueeze is a rare client-side case study that went on to have real and effective business implications, influencing on-air, on-line, programming and marketing decisions. The findings provided a unique and valuable insight into the lives and...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Author: Jane Gould
Company: Viacom International Media Networks
March 30, 2003

Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008

Research papers

Inspiring change

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent. The industry (clients and agencies) have accepted that metrics are weak and the self-report...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Alison Bryant, Brian Levine, Lauren Weinberg, Marjan Massoudian, Devra Jacobs
Companies: Innerscope Research, Viacom International Media Networks
October 29, 2009

Research papers

Me, myself and I

The question 'who am I?' is especially pertinent during adolescence. MTV Networks wants to understand identity construction among youngsters aged between 13-17 in a changing media landscape. The rise of social networks and other new internet...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Joeri Van den Bergh, Veerle Colin, Annelies Verhaeghe
Companies: InSites Consulting, Viacom International Media Networks
November 20, 2008

Research papers

Insights vs findings

How does one differentiate between findings and insights? Can it be concluded for research in the private sector that the principle difference between findings and insights is one's ability to translate the learning into revenue?Findings are often...

Catalogue: Consumer Insights 2007
Author: Marsha E. Williams
Company: Viacom International Media Networks
May 7, 2007