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Research papers

Assembling the fragments

Consider a commercial break placed on ABS-CBN, a terrestrial broadcaster in the Philippines.Within that break can be found a mix of local and international brands. The creative would be principally out of the Philippines and the target audience would...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andre Nair, Tim Foley
Company: Ogilvy
May 1, 1994
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Citation

Nair and Foley (1994a, May 01). Assembling the fragments. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/assembling-the-fragments