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Research papers

I did not hear you the fist time

This paper demonstrates the use of econometrics in the researchenvironment. Traditional media econometrics has used a decayed TVRapproach to account for the effects of advertising. This has helped deliverquantification, and in some instances the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Tim Foley, Chris Mee
Companies: integral, OmnicomMediaGroup,
November 1, 2000