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Research papers

I did not hear you the fist time

This paper demonstrates the use of econometrics in the researchenvironment. Traditional media econometrics has used a decayed TVRapproach to account for the effects of advertising. This has helped deliverquantification, and in some instances the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Tim Foley, Chris Mee
Companies: integral, OmnicomMediaGroup,
November 1, 2000
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Citation

Foley and Mee (2000a, November 01). I did not hear you the fist time. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/i-did-not-hear-you-the-fist-time