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Research papers

Free content VS. quality?

Publishing high-quality information on the Internet is expensive. The lingering economic difficulties of considerable parts of the Internet sector and the signs of weakness of the advertising industry have given new impetus to the search for new...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Folker Michaelsen, Raimund Wildner
Company: GfK
February 3, 2002

Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002

Research papers

A reality check in the Internet age

The Internet: the greatest technological invention of our lifetime or a necessary evil? It has, no doubt, changed the way we do business. How has it changed our personal lives? And, most importantly, what are its true effects on society, on the very...

Catalogue: ESOMAR Net Effects 5 2002
Author: Donna Wydra
February 3, 2002

Research papers

Sifting through the sands of cyberspace

This paper provides insights related to the attitudes that Arab Internet users hold towards the Internet, their behaviour, and the 'net culture' that seems to be evolving in the Middle East, and is based on data drawn mainly from specially...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Arun Joshi, Koushik Gupta
Company: Nielsen
February 3, 2002

Research papers

What is webness?

This paper develops semiotic models of the way website communications have appropriated and changed conventional forms of marketing messages. In this sense it offers semiotic analysis as a new (not yet mainstream) technique for assessing web...

Catalogue: ESOMAR Net Effects 5 2002
Author: Virginia Valentine
February 3, 2002

Research papers

Database marketing research

The world of fact-based consulting has become very crowded of late. While marketing researchers may once have felt like they represented the voice of the consumer in a business world ignorant of true customer needs, marketing research today is but...

Catalogue: ESOMAR Net Effects 5 2002
Author: Andrew Elder
February 3, 2002

Research papers

Improving Honeywell's market research

Honeywell replaced its international telephone data collection and paper-based tabulation and reporting with blended telephone, online and e-Interviewing data collection and real-time reporting. It did so because the company's Six-Sigma quality...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Karl G. Feld, William K. Stone
February 3, 2002

Research papers

Innovations in click stream analysis

Clicksteps is a new approach to the analysis of click streams, i.e., the sequences of page views of individual visitors to a site. It is a technique that focuses on the entire sequences, in contrast to the single page oriented focus of current weblog...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Pieter Willems, Paul Oosterveld
February 3, 2002

Research papers

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Olaf Hofmann, Christian Stamov Ronagel
Company: SKOPOS
February 3, 2002