You searched for: "*"

The results has been filter on Authors containing Monika Bhaduri.
ANA has found 3 results for you, in 135 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney
June 15, 1993

Research papers

Qualitative data

This paper is concerned with applications rather than techniques per se. That is, with the results of using some of the techniques Sampson described, in several different product category and service fields. Our emphasis is on ‘added value’...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Peter Sampson, Monika Bhaduri
January 1, 1987

Research papers

Developing an international advertising strategy for Johnnie Walker red label

The paper describes the preliminary research carried out and the thinking that prompted it. It goes on to discuss, specifically, the evolution of an advertising 'matrix' for use on a global marketing basis and how one element of it, the famous...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Monika Bhaduri
Company: Burke, Inc.
June 15, 1986