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Research papers

Netnography research

Online conversations in web forums, blogs and other 'user generated content' platforms are a valuable source for gaining unobtrusive Consumer Insights. A new method to analyze this user generated content is Netnography. The Netnography method...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert
Company: HYVE
February 11, 2009