Resources Library by ANA

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009

Motivations to join

In a world where marketing messages are ubiquitous and consumers try to shield themselves from message proliferation by subscribing to do not call lists and using spam blockers, what hope do researchers have to meet the high sampling standards upon...

Catalogue: Panel Research 2006

Authors: Howard R. Moskowitz, Alex Gofman, Leyla Namiranian

Company: Decision Analyst, Inc.

October 8, 2006

Stock market activity

This paper shows how methods traditionally used by market researchers have potential application to understand and predict stated future shareholder behavior in the stock market. The market researcher makes two distinct contributions to this new...

Catalogue: Congress 2006: Foresight

Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry

Company: Moskowitz Jacobs Inc.

September 17, 2006

Innovation combining art, engineering and social-economy science

This paper presents two aspects of innovation for companies that fall into the class of 'solution providers'. The paper first provides a quantitative analysis of what drives the professional's perception of an innovative company.Data from an...

Catalogue: Innovate 2006

Authors: Howard R. Moskowitz, Alex Gofman, Iain Bitran

Company: Moskowitz Jacobs Inc.

May 10, 2006

Asia: From the world's research back-office to the world's research strategic partner

This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its...

Catalogue: Asia Pacific 2006

Authors: Howard R. Moskowitz, Alex Gofman, Kedar Sohoni, Ashwin Mittal, Daniel Moskowitz

Company: Moskowitz Jacobs Inc.

March 19, 2006

Effective and confident communication in crisis situations

This paper reports the results of a study using experimental design to understand, segment, and optimize messaging with respect to pharmaceutical companies in the hotly discussed and controversial area of pain relief.The study comprised responses to...

Catalogue: Global Healthcare 2006

Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Daniel Moskowitz

February 6, 2006

How can premium brands survive during an economic recession?

The paper presents results of a fundamental work conducted across a wide range of Unilever products in Brazil to provide knowledge-based guidance for a multi-faceted CRM program.The paper shows the importance of a systematic research-based approach...

Catalogue: Latin America 2005

Authors: Alex Gofman, Karol Sapiro, Mara Pezzotti, Renata Stefaneli, Alan Grabowsky, Howard R. Moskowitz

Companies: Unilever, ABACO Research, Moskowitz Jacobs Inc.

October 23, 2005

To build, or not to build? That is the question

After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alex Gofman, Roseanne Luth

Companies: Luth Research, Moskowitz Jacobs Inc.

April 17, 2005

Up to speed

The paper presents a history of how MasterCard, its member banks and MJI have collaborated in Asia Pacific to identify new business opportunities in credit cards, using conjoint measurement as the basic foundation for generating and qualifying...

Catalogue: Asia Pacific 2005

Authors: Howard R. Moskowitz, Alex Gofman, Zhenyu Ma, Jonathan Marcus

Companies: MasterCard, Moskowitz Jacobs Inc.

March 13, 2005