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Research papers

Consumer choice for over-the-counter drugs and supplements in the health care arena

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.The objective is to understand how consumers process information about health care, such...

Catalogue: Global Healthcare 2004
Authors: Hollis Ashman, Howard R. Moskowitz, Samuel Rabino, Dorothy Minkus- McKenna, John Himmelstein
Company: Moskowitz Jacobs Inc.
February 22, 2004
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Citation

Ashman, Moskowitz, Rabino, Minkus- McKenna and Himmelstein (2004a, February 22). Consumer choice for over-the-counter drugs and supplements in the health care arena. ANA - ESOMAR. Retrieved June 02, 2023, from


https://ana.esomar.org/documents/consumer-choice-for-over-the-counter-drugs-and-supplements-in-the-health-care-arena