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Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1982
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Citation

Lin, Pioche and Standen (1982a, June 15). New product sales forecasting recent bases model experiences in Europe and in the United States. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/new-product-sales-forecasting-recent-bases-model-experiences-in-europe-and-in-the-united-states


Research papers

Comparison of survey responses among Asian, European and American consumers and their interpretations

Based on our experiences in conducting consumer surveys for the same product or product category from all over the world, we have accumulated a vast data base (over 8000 new products or line extensions) on survey responses using the same procedure...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Comparison of survey responses among Asian, European and American consumers and their interpretations. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/comparison-of-survey-responses-among-asian-european-and-american-consumers-and-their-interpretations


Research papers

Price sensitivity, does it increase during a recession?

In this paper, the authors describe a method which has been tested over many years. It offers a means for testing the sales effect of price decisions before the new price has been released on the market. Thus marketing companies can evaluate pricing...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Alain Pioche, Lynn Y.S. Lin, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1984
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Citation

Pioche, Lin and Standen (1984a, June 15). Price sensitivity, does it increase during a recession?. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/price-sensitivity-does-it-increase-during-a-recession-


Research papers

Forecasting the sales impact of new product improvement

This paper summaries the authors' experience in estimating the sales impact of product quality improvements, made to new products. The paper describes the manner in which a particular forecasting technique takes account of product evaluation in its...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Lynn Y.S. Lin, Stephen Factor
Company: Burke, Inc.
October 26, 1987
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Citation

Lin and Factor (1987a, October 26). Forecasting the sales impact of new product improvement. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/forecasting-the-sales-impact-of-new-product-improvement


Research papers

Which strategy should I take

During the 1980’s we saw a new phenomenon in the marketplace in Europe and the U.S.: line extensions outnumbered new product launches. This certainly coincides with our experience in Europe using BASES system. For the last ten -10 years, 39% of...

Catalogue: Seminar 1990: New Product Development
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1990
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Citation

Lin, L. Y. (1990a, June 15). Which strategy should I take. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/which-strategy-should-i-take


Research papers

Estimating sales volume potential for new innovative products with case histories

Estimating sales volume potential for new innovative products is generally quite difficult. Traditional comparative measurement methods of presenting to potential consumers some competitive products along with the new unique product is obviously not...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1986
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Citation

Lin, Pioche and Standen (1986a, June 15). Estimating sales volume potential for new innovative products with case histories. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/estimating-sales-volume-potential-for-new-innovative-products-with-case-histories


Research papers

Forecasting new over-the-counter drug sales at various price levels

In this paper, several case examples, including several new self-diagnosed test products are presented. Detailed description of the pre-test market procedure, including the use of either printed concept material or TV commercial with product trial...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1987
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Citation

Lin, L. Y. (1987a, June 15). Forecasting new over-the-counter drug sales at various price levels. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/forecasting-new-over-the-counter-drug-sales-at-various-price-levels


Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

The U.S. test marketing scene has been going through revolutionary changes since 1980 with the advent of electronic technology with high powered minicomputers. It is now possible to collect supermarket laser scanner sales data, TV viewing patterns,...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Lynn Y.S. Lin
Company: Burke, Inc.
June 15, 1988
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Citation

Lin, L. Y. (1988a, June 15). The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/the-u-s-test-marketing-scene-and-a-new-test-marketing-methodology-for-capturing-all-panelist-purchases


Research papers

Our experiences of forecasting non-fast moving consumer goods products & services

Forecasting new Fast-Moving Consumer Goods (FMCG) sales potential prior to test market has been available, and quite successful for twenty -20 years. During the past eight years, much effort has been devoted to duplicating the forecasting success...

Catalogue: ESOMAR Congress 1989
Authors: Gilles Hustaix, Lynn Y.S. Lin
Company: Burke, Inc.
September 1, 1989
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Citation

Hustaix and Lin (1989a, September 01). Our experiences of forecasting non-fast moving consumer goods products & services. ANA - ESOMAR. Retrieved April 01, 2023, from


https://ana.esomar.org/documents/our-experiences-of-forecasting-non-fast-moving-consumer-goods-products-services