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Research reports

Preliminary quantitative research on tastes/odours

Consideration is being given to the introduction offlavours into cigarettes in anticipation of possibleloosening of the current restrictions in the UK andR&D has initiated experimental work. The research was required to provide some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1974
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Citation

, C. (1974a, March 11). Preliminary quantitative research on tastes/odours. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/preliminary-quantitative-research-on-tastes-odours


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-snowflake-project


Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Project Sparkle . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/project-sparkle-


Research papers

Accident, fact or fiction?

This paper draws attention to the importance of perceived coherence between fragrance and concept - as expressed by name, pack, packaging, positioning, and advertising - and claims that products lacking such coherence, will encounter grave...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Barbara Busch
December 1, 1996
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Citation

Busch, B. (1996a, December 01). Accident, fact or fiction?. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/accident-fact-or-fiction-


Research papers

Marketing as an instrument for revitalization and development of old fortress

The authors proposed marketing oriented program for revitalization of the old medieval Sisak fortress. The main conclusions of research and modelling are: 1. Historical monuments of this kind should not be degraded through marketing revitalisation...

Catalogue: Seminar 1988: Travel And Tourism Research
Authors: Milos Graonic, Nenad Porges
May 4, 1988
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Citation

Graonic and Porges (1988a, May 04). Marketing as an instrument for revitalization and development of old fortress . ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/marketing-as-an-instrument-for-revitalization-and-development-of-old-fortress-


Research reports

After-shave concepts (hall test)

Hall Tests were carried out during September 1973 byCRAM (Project No: 973/1058) to evaluate six alternativeconcepts for a medium to a high price range of men'stoiletries.Two concepts, Odin and Borsalino were well-receivedby respondents and the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 8, 1973
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Citation

, C. (1973a, December 08). After-shave concepts (hall test). ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/after-shave-concepts-hall-test-


Research reports

Qualitative research on Soft Moist cat food

This research was conducted to determine cat owners'reactions to the concept of soft moist cat food andto the packaging of such a product. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1973
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Citation

, C. (1973a, July 31). Qualitative research on Soft Moist cat food. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-soft-moist-cat-food


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved October 04, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains